Euresponsible encourages European consumers to purchase goods that are made in Europe, as these goods contribute most to our European welfare (mass employment, well-paid jobs, contribution to social security, pensions, health care, schools, as well as high environmental standards). In doing so, we would like to encourage European companies to produce their goods and services primarily for the European market and under the regulations that are established in this market.
However, with this call for action we do not wish to prevent other people in other regions to acquire wealth. European citizens who wish for more responsibility in our own society, we take a genuine interest in helping to ensure that other people in other regions prosper.
Our buy local/regional motto is actually a global principle. We would like to ensure that wealth is acquired in every region in the world through establishing sustainable local/regional economic circular flows, which can carry the mass of citizens.
We would like investors and companies to recognise the opportunities that arise from investing in local sales markets. This will not happen if we continue to purchase, in Europe, goods that are produced in other regions, using the cheapest production methods we can think of. Sadly, it is precisely this model of production that many emerging markets and developing countries have specialised in.
Many such markets have acquired partial wealth over past decades by exporting to Europe and other overseas markets. But this model is not sustainable, for two reasons. First of all, looking at current developments, we can already see companies deflecting from markets like China to other markets like Vietnam, since production in Vietnam is even cheaper than in China. And even within China, companies are moving production sites from developed and hence more expensive coastal areas to inland China. We have seen such negative development in other industrialised countries. Second, and more importantly, the local population benefits from the export model only to a very limited exent. This is due to the fact that production costs need to be low, in order to maintain international competitiveness.
In some cases, only a fraction of the local population can prosper by enabling foreign companies to exploit the potentials of the entire state. And in most cases, the export goods and commodities are not even available for the local population. This model contributes to exploiting the local workforce which can’t even purchase the cheapest export goods, due to their extremely poor income. Attempts of local workforce in emerging markets and developing countries to improve their situation is regularly oppressed by local authorities, sometimes using brutal force, as governments do not wish to reduce attractiveness for foreign investments.
This economic model also endorses environmental destruction, which is damaging to all humans. It is precisely because humans can influence climate change that we need to establish the same high ecological standards all around the globe. We will only succeed in this task if production is focused on local/regional sales markets. And it requires that those who have the highest standards purchase goods that are made according to such standards. Only then will global corporations pay respect to these fundamental human needs.
Euresponsible seeks to encourage European companies that produce in overseas markets to make their products available primarily for the local population. They are also obliged to produce their goods using social and ecological standards that are similar to the standards we have in Europe.
Our Leitmotiv is the principle that a stable, socially and environmentally friendly local economic circular flow in all states will inevitably benefit all citizens around the world. It should, therefore, be applied to production in all markets across the globe. We apply this principle to our criteria for measuring companies’ commitment to produce goods in their (regional) sales markets. Companies that are listed in our Index must also pay above average wages in any market they produce in.
We would like Europe to become a role model for a sustainable regional economy. This requires European companies to support the principle of local production, which in turn may convince local consumers to purchase locally.